Bruce Clark – Medium

Bruce Clark

Markstrat Bob: A Generative AI Simulation Coach

A cautionary tale on using GPTs as coaches

Dec 18, 2024

Markstrat Bob: A Generative AI Simulation Coach

Dec 18, 2024

Generative AI Classroom Guidelines: An Example

Indicate allowed and non-allowed uses

Sep 3, 2024

Generative AI Classroom Guidelines: An Example

Sep 3, 2024

Argue with the LLM: A Generative AI Class Assignment

Have students find and answer weaknesses in a position

Sep 3, 2024

Argue with the LLM: A Generative AI Class Assignment

Sep 3, 2024

Comparing Summaries: A Generative AI Class Assignment

Make students evaluate the outputs

Sep 3, 2024

Comparing Summaries: A Generative AI Class Assignment

Sep 3, 2024

Discovering (Marketing) Ideas With Generative AI

A five-step process

Nov 11, 2023

Discovering (Marketing) Ideas With Generative AI

Nov 11, 2023

How to Estimate Market Potential

Everyone wants to know the potential of their market. Here are some ways to think about the problem.

Oct 27, 2023

How to Estimate Market Potential

Oct 27, 2023

A Generative AI Teaching Exercise for Marketing Classes

(that might inspire ideas for others)

Jun 14, 2023

A Generative AI Teaching Exercise for Marketing Classes

Jun 14, 2023

Helping Customers Avoid “Bad” Choices

Let’s not make things worse

Jul 7, 2022

Helping Customers Avoid “Bad” Choices

Jul 7, 2022

Financial Analysis for Marketers

It’s not a contradiction in terms

May 7, 2021

Financial Analysis for Marketers

May 7, 2021

Brand Love is Oversold

It’s a great headline, but not a great goal

Nov 1, 2020

Nov 1, 2020

Bruce Clark

Bruce Clark

A practical business professor musing on marketing and management from his not quite ivory tower. Writings do not represent the views of Northeastern University

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