Bruce ClarkDiscovering (Marketing) Ideas With Generative AIA five-step processNov 11, 20231Nov 11, 20231
Bruce ClarkHow to Estimate Market PotentialEveryone wants to know the potential of their market. Here are some ways to think about the problem.Oct 27, 20232Oct 27, 20232
Bruce ClarkA Generative AI Teaching Exercise for Marketing Classes(that might inspire ideas for others)Jun 14, 20233Jun 14, 20233
Bruce ClarkHow to Analyze Competitors (for Marketers)A framework for competitor analysisFeb 25, 2019Feb 25, 2019
Bruce ClarkMarketing Strategy Corner: How to Identify CompetitorsHow to think about and research competitors beyond “the usual suspects”Nov 16, 2018Nov 16, 2018