Bruce ClarkDiscovering (Marketing) Ideas With Generative AIA five-step process19 min read·Nov 11, 2023--1--1
Bruce ClarkHow to Estimate Market PotentialEveryone wants to know the potential of their market. Here are some ways to think about the problem.6 min read·Oct 27, 2023--2--2
Bruce ClarkA Generative AI Teaching Exercise for Marketing Classes(that might inspire ideas for others)16 min read·Jun 14, 2023--3--3
Bruce ClarkHelping Customers Avoid “Bad” ChoicesLet’s not make things worse23 min read·Jul 7, 2022----
Bruce ClarkFinancial Analysis for MarketersIt’s not a contradiction in terms16 min read·May 7, 2021--1--1
Bruce ClarkBrand Love is OversoldIt’s a great headline, but not a great goal16 min read·Nov 1, 2020--2--2
Bruce ClarkinThe StartupWhat’s a “Marketing Plan”?And what is it good for?17 min read·Feb 27, 2020--3--3
Bruce ClarkHow to Analyze Competitors (for Marketers)A framework for competitor analysis9 min read·Feb 25, 2019----
Bruce ClarkMarketing Strategy Corner: How to Identify CompetitorsHow to think about and research competitors beyond “the usual suspects”13 min read·Nov 16, 2018----