Bruce Clark – Medium

Bruce Clark

Discovering (Marketing) Ideas With Generative AI

A five-step process

19 min readNov 11, 2023

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Discovering (Marketing) Ideas With Generative AI

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Bruce Clark

How to Estimate Market Potential

Everyone wants to know the potential of their market. Here are some ways to think about the problem.

6 min readOct 27, 2023

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How to Estimate Market Potential

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Bruce Clark

A Generative AI Teaching Exercise for Marketing Classes

(that might inspire ideas for others)

16 min readJun 14, 2023

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A Generative AI Teaching Exercise for Marketing Classes

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Bruce Clark

Helping Customers Avoid “Bad” Choices

Let’s not make things worse

23 min readJul 7, 2022

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Helping Customers Avoid “Bad” Choices

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Bruce Clark

Financial Analysis for Marketers

It’s not a contradiction in terms

16 min readMay 7, 2021

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Financial Analysis for Marketers

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Bruce Clark

Brand Love is Oversold

It’s a great headline, but not a great goal

16 min readNov 1, 2020

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Bruce Clark

Online Teaching:

What I Think I Know

9 min readMar 17, 2020

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Online Teaching:

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Bruce Clark
in
The Startup

What’s a “Marketing Plan”?

And what is it good for?

17 min readFeb 27, 2020

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What’s a “Marketing Plan”?

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Bruce Clark

How to Analyze Competitors (for Marketers)

A framework for competitor analysis

9 min readFeb 25, 2019

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How to Analyze Competitors (for Marketers)

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Bruce Clark

Marketing Strategy Corner: How to Identify Competitors

How to think about and research competitors beyond “the usual suspects”

13 min readNov 16, 2018

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Marketing Strategy Corner: How to Identify Competitors

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Bruce Clark

Bruce Clark

A practical business professor musing on marketing and management from his not quite ivory tower. Writings do not represent the views of Northeastern University

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