Medium

Bruce Clark

Bruce Clark

·

Aug 19, 2025

Appendix: GenAI as a Thinking Partner

Methods used in writing this article: https://bruceclarkprof.medium.com/faculty-principles-for-a-responsible-genai-classroom-519c37dbfe91

Bruce Clark

·

Aug 19, 2025

Faculty Principles for a Responsible GenAI Classroom

Guidelines for Fall 2025

Faculty Principles for a Responsible GenAI Classroom

Bruce Clark

·

May 22, 2025

Claude Has Thoughts on the Google I/0 Keynote

I ask Claude to debate the implications of the keynote for marketing

Claude Has Thoughts on the Google I/0 Keynote

Bruce Clark

·

May 8, 2025

Experiments in Teaching with GenAI: Spring 2025

Detailed examples and reflections on activities this term and year

Experiments in Teaching with GenAI: Spring 2025

Bruce Clark

·

Dec 18, 2024

Markstrat Bob: A Generative AI Simulation Coach

A cautionary tale on using GPTs as coaches

Markstrat Bob: A Generative AI Simulation Coach

Bruce Clark

·

Sep 3, 2024

Generative AI Classroom Guidelines: An Example

Indicate allowed and non-allowed uses

Generative AI Classroom Guidelines: An Example

Bruce Clark

·

Sep 3, 2024

Argue with the LLM: A Generative AI Class Assignment

Have students find and answer weaknesses in a position

Argue with the LLM: A Generative AI Class Assignment

Bruce Clark

·

Sep 3, 2024

Comparing Summaries: A Generative AI Class Assignment

Make students evaluate the outputs

Comparing Summaries: A Generative AI Class Assignment

Bruce Clark

·

Nov 11, 2023

Discovering (Marketing) Ideas With Generative AI

A five-step process

Discovering (Marketing) Ideas With Generative AI

Bruce Clark

·

Oct 27, 2023

How to Estimate Market Potential

Everyone wants to know the potential of their market. Here are some ways to think about the problem.

How to Estimate Market Potential

Bruce Clark

Bruce Clark

A practical business professor musing on marketing and management from his not quite ivory tower. Writings do not represent the views of Northeastern University

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