That is a terrific piece, Jasmine. I’ll be putting it out on my feed. A couple of reinforcements and a question.

One of the things I’d pick up on is the change notion. Change is what’s interesting, and change creates opportunities. Unfortunately for incumbents the opportunities often aren’t theirs, as they are attached, sometimes passionately, to the status quo. (And in fact that passion is part of what made them great.)

Second, “find evidence” reminds me of that old line, “watch what they do, not what they say,” some version of which seems to go back to Andrew Carnegie. Economists have a lovely phrase for this: “revealed preference.” Which is why in a digital age some folks no longer believe in asking people questions: “why would I ask what they think when I can watch what they do?”

My question is how one figures out five random truths = one wave. You sound like you steep yourself in a lot of sources (which is my preference as well), but how do you avoid the “false positive” of a wave that wasn’t?

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A practical business professor musing on marketing and management from his not quite ivory tower. Writings do not represent the views of Northeastern University

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